How do I measure the ROI of Checks?

Winning a new customer is expensive. Sales salaries, site visits, months of courting. Keeping one you already have costs a fraction of that, and growing one costs even less. Losing one means paying the full price of acquisition all over again just to stand still.

In freight, you lose them quietly. A customer hits enough service issues, moves their volume somewhere else, and never tells you why. No chargeback. No complaint. Just less business next quarter.

Checks improves the quality of your service by catching shipment data errors before they ever reach the customer. It helps you keep and grow the accounts you've already won.

It also makes the accounts you have more profitable. Every error caught early is rework that never happens, an email thread that never starts, a distraction that never pulls an operator off task. Your team spends less time chasing bad data and more time on the customer.

Two numbers, from day one

Recurring errorsWeek 1 → Week 6
Emails / shipmentWeek 1 → Week 6

Track both yourself — no dashboard required.

What you can measure

Two numbers move from day one. Track both yourself.

Recurring errors drop off. Onboard an account and the same check fails day one, day two, day three, then stops. Your operators see the problem in real time and stop making it. Chart the failure rate and you're watching a class of problem disappear.

Email per shipment falls. Pick one user. Count the emails they send about an account for a week before you turn Checks on, then count again six weeks later. Emails per shipment drop. Multiply that across your users, and remember every email you don't send is work you don't create for your supply chain partners either.

Finance already funds this logic

Two line items your finance team approves without a per-incident ROI:

Security. Nobody prices the breach that didn't happen. You fund it because being wrong once costs more than the tool ever will.

Audit. You pay to catch the problem before it becomes a penalty. The value is the finding, measured by how much you catch.

Checks is the same shape. That failure rate above is a finding rate, the same evidence an auditor would hand you.

Bring it to your finance team

I want to bring in a tool called Checks for our data-quality problems.

It catches shipment data errors before they turn into customer issues, the kind of thing we find by hand today or don't find until a customer's already annoyed. In freight we don't get chargebacks when we miss. Customers just move their volume. This protects the accounts we already have.

Two things I can measure to prove it works: the rate we catch the same recurring errors should fall as operators learn from the feedback, and emails per shipment should drop once we're not chasing bad data by hand.

It's the logic we already accept on security and audit. You pay to catch the problem before it costs you. I want to run it on [account or lane] for a month and watch those two numbers.

Want to walk the numbers with us?

Get in touch and we'll size it against your volume. Or run the two numbers yourself. Either way, the case makes itself.